University of Miami Brand Refresh

Visual Identity, Print, Digital


Year: 2019
Client: University of Miami Enrollment Management Marketing
Role: Graphic Designer
Marketing Director: Jessalyn Santos-Hall
Photographers: Wise Clairvoyant, Mariano Copello

Brief: Create a consistent design system for print and digital marketing assets.
The marketing department at the University of Miami’s Undergraduate Admission office needed help creating brand consistency across all their materials. The print materials included mailers like the viewbook, an annual publication that is sent to prospective high school students across the U.S. The viewbook redesign established the new visual design system.



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