Tatiana Gancedo

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Learning from Las Vegas Brochure

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Year: 2020
Made in: MCAD Design in Context
Professor: Ana Llorente

Brief: Choose one reading from the Graphic Design Theory: Readings from the Field by Helen Armstrong. Create a system of 30 annotations with any medium.

The Learning from Las Vegas Brochure is a visual response to the Learning from Las Vegas: The Forgotten Symbolism of Architectural Form by Robert Venturi, Denise Scott Brown, and Steven Izenour. It was written in 1968, a time where the city of Las Vegas was flourishing with entertainment and a sea of signs.

The concept of this project reflects the time period of when hotels advertised through printed brochures. The reading focuses on the vernacular signage of the city. This double sided accordion fold brochure acts as a sign when opened. Each side is representative of how a sign transforms in the day and night.